Join us live for TechFUTURES in Santa Clara!

Last fall at our Technology Services World Conference in Las Vegas, the question I asked everyone I talked to was, “What does the support desk of the future look like?” What I heard were lots of elements that are quickly evolving, and will definitely be different in 3 or 5 or 10 years. Social media and rising customer clout were voiced by many people. Impacts of mobility–on how we service customers and how customers consume our products–is another game changer. Remote workers becoming the predominate model for support was also on the minds of many people. And other people expressed concern that many of today’s challenges, such as knowledge management, will only get worse in the years to come.

Out of these dialogs grew a new TSIA event, TechFUTURES, which will open our Spring TSW conference on Monday at 11:00am at the Santa Clara Convention Center. TechFUTURES presents a day in the live of a support technician, and the day in the life of a technology customer, in the year 2018. We will look at how things will change in respect to four specific areas:

  • Social media. How will social media shape customer conversations, especially as Generation Y becomes the primary demographic for employees and customers? After seven years of investment, TSIA members are finally starting to see ROI for social initiatives. How will customer communities, as well as current and future social media channels, allow service operations to accommodate ever-growing customer demand for support without infinite scaling of service employees?
  • Knowledge and content management. With the amount of content exploding due to rising complexity and faster release cycles, how can future service employees navigate an impossibly large knowledge infrastructure? Tomorrow’s corporate content store will be even larger and more dispersed than today, creating challenges for service organizations to find what they need quickly and efficiently. How can knowledge tools become more intelligent, anticipating our needs and proactively serving content to employees and customers?
  • Mobility. The mobile revolution has quickly moved customers from desktops and laptops to smartphones and tablets, with a myriad of smaller and smarter devices on the horizon. As customers become inseparable from technology, their expectations for service continue to rise. As more sophisticated mobile devices proliferate, and mobile applications become the predominate way customers access our technology, how do we effectively support this increasingly mobile customer?
  • Customer experience. With the customer quickly gaining clout and visibility, how will the customer experience movement impact service operations in five to ten years? With the push toward managed services, how can next-generation remote and proactive support technology radically change the customer ownership experience? Where can we make investments today to better enable the ultimate customer experience in the future?

I will open TechFUTURES and then turn things over to our panelists, each an expert on one of these areas, who will present their vision of the future. Our experts are:

  • Social Media: Joe Cothrel, Chief Community Officer, Lithium
  • Knowledge and Content Management: Diane Berry, SVP, Marketing and Communications, Coveo
  • Mobility: John Purcell, Director, Products, LogMeIn
  • Customer Experience: Anthony (T.J.) Felice, President, ISOdx Solutions

After the 4 presentations, each audience member will vote live for what they think is the most provocative view of the future, using hand held response units provided in each seat. I will announce the winner during the awards ceremony at Service Revolutions on Wednesday at the close of the conference.

If you are interested in attending TechFUTURES, attendance is included with your TSW registration. If you aren’t attending TSW, TechFUTURES is open to the public and you can register and get an entry badge at the TSW registration area in the rotunda. I’m really looking forward to this new event, and hope to see you there! Thanks as always for reading!

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