Posted tagged ‘SAP CRM’

SAP CRM: Momentum followed by innovation

October 27, 2009

Today I attended the SAP CRM Virtual Influencer Summit to get an update on SAP’s CRM practice. I love the virtual approach for analyst summits as I have access to all the content without having to lose a day flying somewhere.  Here are some updates:

  • Twitter integration. SAP unveiled a CRM Twitter Solution that pulls in Tweets and performs sentiment analysis, so you can take action on negative comments automatically.
saptwitter

SAP Twitter integration with sentiment analysis

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