I’m endlessly fascinated by support volumes by channel, seeing which support channels customers prefer. You’ve probably all seen the figures from the consumer survey I did with Lithium last year (white paper available here) on generational differences in attitudes towards support, showing that different age groups have different channel preferences. But when you ask support managers about which channels they prefer to use when servicing customers, one thing is clear: everybody hates email. The numbers show why:
- First contact resolution. The industry average for phone is 45%; email 27%.
- Resolved within 24 hours. The industry average for phone is 59%; email 44%.
- Time to resolve. The industry average for phone is 1 hour 29 minutes; email 4 hours and 3 minutes.