On Tuesday I caught up with KM thought leader Blake Cahill who is now in the Brand Monitoring space, serving as VP of corporate marketing for Visible Technologies. I admit to being a bit jaded about new service and support products, having seen so many startups reinventing existing technology. But I was pleasantly surprised to have a briefing about a new product that completley blew me away. Talk about innovative! This vendor is solving a business problem most companies don’t even know they have yet.
One of my most frequent questions from SSPA members concerning Web 2.0 is how to track who is saying what about your products, helping to identify disgruntled customers that may damage your brand, as well as finding expert users who are very knowledgeable about your products, with whom you may want to align.
Visible Technologies offers TruCast, which analyzes blog postings from all over the globe that discuss your products and services, and automatically: (more…)